I am a conceptual artist and experience coder. Graduated from the Gerrit Rietveld academy of art and the applied physics faculty of the University of Twente I walk on parallel paths. Combining my fascination for tech and art I develop new experiences with augmented reality, virtual reality and artificial intelligence. Examples are: the first AR dress with fashion designer Marga Weimans, the first AR schoolyard for children at the SteveJobsSchools, the first AR techno opera of Mathis Nitschke. As conceptual artist I research that which does not exist. My art work was exhibited in Amsterdam, Berlin, London & New York.

Experience artist for augmented reality, virtual reality and artificial intelligence. Love to design, love to code, love to teach!

Luciano Pinna

I teach at the St. Joost School of Art & Design on the subject of innovation and (speculative) design, for second year, third year and graduation year bachelor students. I have given numerous workshop on AR, VR, Unity and have been an inspirational speaker on the subject. Furthermore, I have been an advisor for several tech labs and partly responsible for the new Speculative Design exchange program at St Joost.

Selection of workshops and teachings:

Past Graphic Design Work

For several years I worked as a graphic designer for print and internet. I created identities, company styles, logos, brochures, stands, presentations, websites, the works. Also developed sites using Joomla, WordPress and a custom-made CMS based on MySQL/PHP. Some of my customers were ECF, Remain, FOM, BioPM, Valkenburgh Advocaten, Industrial TSI, Vitagion.

Past IT Work Experience

I started my career in IT during the high days of the Internet. Did work ranging from first line support to web development, security architect, business analyst, technical pre-sales and project management. Primarily for the financial and security industry. On large and challenging IT infrastructure projects. My clients were ABN AMRO, ING, Staal Bankiers, UWV, Belgacom, Poste Italiane, DigiNotar. I was also employed by the two high tech security companies Safestone & Baltimore Technologies.

Master degree

Researcher at University of Utrecht, Debye Institute, department of Atom and Surface Science from January to July 1996, subject amorphous Silicon Solar cells. During this period I implemented an automated system for fundamental research on solar cells. The entire system was designed, programmed and implemented by myself.


Researcher at University of Rome, department of electrical engineering from September to December 1995, subject fundamental research on amorphous Silicon Solar cells.

Avid cyclist

Between working on projects and teachings I love to ride my race bike. Nowadays we move too little with obvious consequences for society and personally. I believe we should encourage people to go out more and exercise, to counter our sedentary life. Not only will it be beneficial healthwise, it is also a great way to explore the world around us. So off you go!