ISKO, a leading producer of premium quality denim, were looking for an exciting way to unveil their new collection, reflecting their innovative brand and technology driven approach. In collaboration with Ivy Lee, a fashion show was conceived that showed virtual models wearing the denim clothing through augmented reality.
3D scans were made of 2 fashion models wearing various combinations of ISKO’s denim. These scans were grouped together into 5 different product lines. For each line, a marker was placed on the floor. Upon scanning a marker, a virtual model would pop-up for a few seconds, showing the textile, information and accompanying product video.
The virtual show was revealed during the official opening of ISKO’s new showroom in Amsterdam, October 27, 2016.
The tracking was realised using Vuforia‘s extended tracking technology, enabling the visitor to look around the model, even when the marker was not visible. The app was built using Unity and deployed on various iOS and Android devices.